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POC Media Spokesperson Training for the Referendum

Come along to this free media training workshop designed for people of colour advocates and community members who are  interested in speaking to the media in support of the First Nations Referendum

This training is a closed space for People of Colour only. 

Participants will receive the practical and theoretical knowledge required to become a successful media spokesperson ahead of the Referendum.

The workshop is based on the principles from Passing the Message Stick, a groundbreaking message research project that has been designed to find messages that build widespread support for transformative change on First Nations Justice and self-determination. 

By attending this training,  participants will:

  • Practice interview skills for broadcast interviews (radio and television) for Referendum related media stories
  • Understand the key messages for First Nations justice using strengths and value- based frames (Passing The Message Stick principles)
  • Learn how to effectively prepare key messages with your personal story and campaign messages
  • Build your confidence to regularly participate in media interviews in your communities

What:  This is a one day training for POC spokespeople who are interested in doing media to build support for the Referendum.  After completing this training, participants will be invited to join a closed network of trained spokespeople who are prepared to front the media and amplify messages for First Nations justice. 

When: September 9 (Sat), 10am-4pm AEST

Where: GetUp Sydney Office (near Sydney Central Station) - apply to receive address

Who should attend this training? 

  • POC spokespeople who are already active and engaged in their community or in their existing campaigns (including the Referendum campaign)
  • POC who are prepared to do media in support of the Referendum within and over the next 2 months

Training Cost: It is free to participate in this training. Lunch and light snacks will be catered during the workshop. 


  • Aliya Ahmad - Co-director, Economic Media Centre
  • Amy Gordon - First Nations Justice and Referendum Campaign Director, GetUp

How to register

We have limited slots for this training. Kindly submit an Expression of Interest via this google form (Deadline: Sept 5. 5pm AEST). We will let successful applicants know by Sept 6 (Wed).

For questions or more information, contact Aliya Ahmad on [email protected].

Other information:

First Nations applicants will be redirected to the Economic Media Centre’s First Nations Justice Media Project team, led by Sharnee Hegarty.


This training will take place face-to-face in the GetUp Sydney Office (address to be provided) which is wheelchair accessible,  has access to a lift and open, wide spaces with natural lighting. 

Post-workshop Coaching

Participants are eligible for post-workshop coaching sessions. We’ve found that follow-up coaching maximises lessons learned, so we have dedicated capacity to support your integration of new skills and tools.

We’ll offer hourly individual and small group coaching around your specific needs. Attendees can request coaching after the workshop by emailing Aliya Ahmad - [email protected],au.